On October 5, youth fashion and retail brand Paxun announced that the company is now accepting cryptocurrency through BitPay’s payment services. Paxun says the company has a young audience that is “very technology-oriented” and the company has seen a “growing desire for cryptocurrency”.
California’s Pacific Sunware goes crypto
The American retail apparel brand, California Pacific Sunware, LLC, otherwise known as Paxun, is now supporting the adoption of crypto-assets. Founded in 1982, Paxun has about 400 stores in all 50 states and in Puerto Rico.
The company has partnered with crypto payment firm BitPay and revealed that it will accept 11 different assets, including Bitcoin (BTC), Bitcoin Cash (BCH), Etherium (ETH), Wrapped Bitcoin (WBTC), Dogcoin (DOGE) and Lightcoin. . LTC). Paxun will also accept five different stable currencies placed in US dollars.
“As digital sales have doubled since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” Paxun President Brie Olson said in a statement. “Facilitating the path to fashion and the retail industry is incredible, the first person to offer cryptocurrency payments through BitPay and many other companies considering the ease we’ve brought to the checkout process.”
Paxun ‘sees growing interest in cryptocurrency,’ fashion chain believes it’s important to keep up with lifestyle trends
The announcement further states that Paxun believes that keeping up with fashion trends is just as “critical” as keeping up with lifestyle trends for them. The company noticed these trends when they launched their new Paxun Kids line of products in collaboration with ROBLOX Metavers. “Paxun has shared our goal of allowing everyone to live in crypto so that they make a normal addition to our growing list of top brands that receive cryptocurrency,” said Stephen Pair, co-founder and CEO of Bitcoin.
Paxun co-CEO Michael Reelich explains that General Z is the company’s primary consumer and demographic “very technology-oriented”. Relich said the organization “dedicates a lot of time and effort to adapt to their lifestyles and resonate with them on a more personal level.” Paxun has seen the demand of the younger generation who want to pay for products and services using digital currency.
“Given their growing interest in cryptocurrencies, it was clear that BitPay needed to be adjusted and offered as another payment option, so that they could further boost their confidence in us, one of the truly audible retailers.”
What do you think about taking 11 different crypto resources through Paxun BitPay? Let us know what you think about this in the comments section below.
Image credit: Shutterstock, Pixabay, WikiCommons, Paxun logo,
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