TECHNOLOGY

What music labels will learn when you pre-save music


In recent times Tick ​​tock video, why musician Clinton get fans to save music from artists, pushed by labels, even before their songs are released. In the video, his management team claims to pre-save millions before his song is released. This is amazing, but the message is clear: Labels want your RSVP even before they schedule the main event.

For all the benefits of pitch for music fans. Tap Save now and when it is released, a new song or album will appear in your library immediately. The benefits for artists and labels are reasonably greater: you need music for direct access to your account before you can use the music service. If you try to add or save music before it is released, a waiver will alert you about the potential eye-popping amount of information you are accessing from your music library and listening habits.

When the audience benefits, the developers (labels or third party services) get the data সম্ভবত probably more than you know. Depending on the service, you can change your name, email address, subscription type, and number of followers. But this is just the beginning. You can transfer your listening history, such as recently played content, content stored in your music library, your top artists, and any playlists you create and follow.

Where Spotify, Apple Music and others stand

When you pre-save a song, the service you use, like Spotify, may be requesting information about your account. But it’s not. At the top of the Approval dialog it tells you which service, label, or company is requesting and who will receive your data when you receive it.

Spotify, in particular, is in the process of rebuilding its API access to more closely monitor the type of information that developers may request. Some changes have been made in a recent post on the company’s developer blog. Spotify confirmed in an interview with WIRED that it would review API requests and in doing so would stamp its approval for future listening data usage.

The approval pop-up that Apple Music shows is even more vague, saying only that the media library and listening activity will be shared. It is not clear how much of this access is involved and included in the user’s Apple Music account, and Apple has not commented on what specific information has been included.

What about artists?

One big reason artists push fans to pre-save upcoming releases: information. Both Spotify and Apple Music provide artists with a dashboard for high-level analysis of their music. Music offers to save in advance can allow artists to get more granular information from their fans, such as email addresses and other artists that they enjoy listening to.

“I think overall it’s like creating a thrill and saying ‘new song is coming!’ “And, if a lot of people save a song in advance, it can help increase the first day streams of your track, which helps you to choose for other playlists in your DSP. [Digital Service Provider], Which can really make or break your career.

Tarver has released a new single with an upcoming album, and has seen the usefulness of pre-saving.

“It can help you gain more insight into who’s responding to your music and help you know where your most committed fans are when you start planning a trip,” Tarver said.

But he said telling his fans to do it could be a challenge.



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