The Uber Eats logo appears on a smartphone.
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LONDON – Uber is embracing Europe’s largest grocery delivery start-ups with a service in Paris that delivers essentials to shoppers’ doors in 15 minutes.
U.S. ride-hailing and food delivery companies say they have expanded a partnership with French supermarket chain Carrefour to launch the service, called Carrefour Sprint. It will be available on the Uber Eats app from Tuesday.
Instead of sending couriers to carrefour stores, Uber relies on a network of so-called dark stores – small warehouses where pickers and packers prepare orders for delivery – operated by French start-up Cashew.
Carrefour partnered with Cajoo earlier this year to offer it its own fast delivery service. The retail group is also a minority shareholder in Kazu.
Europe has recently experienced a flood of grocery upstarts due to the coronavirus epidemic and growing demand during the multi-million dollar venture capital.
Getty raised $ 550 million in June, valued at $ 7.5 billion in Turkey, while German gorillas recently closed a $ 1 billion fundraiser led by food delivery company Delivery Hero, valued at কোম্প 3.1 billion.
In Paris, Uber Gate will face gorillas, UK start-up Zap and Russian technology giant Yandex.
European food suppliers are also taking steps to launch its own fast grocery delivery service in partnership with UK-based delivery retailer Morrison.
Critics say fast grocery suppliers will fight to become a sustainable business because of the high costs required to scale and compete with large existing retailers.
Uber has been pushing deeper into food and grocery supplies over the past year as demand for the ride-sharing business has dropped dramatically due to the Covid-19 lockdown.
Uber says its new partnership with Carrefour will allow users to order from about 2,000 daily necessities, including fruit and vegetables, dried products and cleaning supplies. Items have been stockpiled by cashews at its nine dark stores in the French capital.
Earlier this year, the two companies partnered so that users could order groceries online from around 2,000 stores. Uber says it plans to expand Carrefour Sprint to other French cities, including Lyon, Bordeaux and Toulouse, in the coming weeks.
“Over the past 18 months, people have been increasingly expecting fast and reliable delivery of daily necessities at their doorsteps,” said Eve Henrikson, Regional General Manager, Uber Delivery EMEA. “In Europe alone, we have seen the demand for groceries triple.”
Uber has a similar agreement with GoPuff in the United States that aims to deliver the necessary items within minutes. At the same time, Gopf is expanding its fast grocery delivery service internationally, buying UK publisher Diza in unpublished quantities in August.
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