Platon, a British photographer famous for his close-up portraits of world leaders, uses NFT photos of human iris to show how people can be transformed into a unique but unfamiliar image. He even made a self-portrait of his own iris কিন্তু but, if placed in the iris lineup, he couldn’t speak for himself from anyone else.
Platon uses only one name – like Prince, he says.
His first human portrait loss occurred in June 2021, when he auctioned off 12 anonymous irises as NFTs, each valued at L 111 on the LGND.art marketplace. People bidding for NFTs, every single mint, they didn’t know whose Iris NFT they were buying.
They were for a pleasant surprise: it turned out that Kobe Bryant, Harry Styles, Harvey Weinstein, James Comey, George Clooney, Donald Trump, Cara Delevingne, Bill Clinton, Caitlin Jenner, Alicia Keys were buying Iris illustrated NFT. , Spike Lee, and Maria “Masha” Olivina. They’ve all been sold out but have remained stable in the secondary market, as holders want to see Hoddell’s strange artwork.
Photographer to stars
In a career filled with outstanding celebrity portraits, Plato now suffers from human rights abuses and becomes even more concerned and overwhelmed by capturing the faces of workers. In 2008, he spent a year enrolling civil rights leaders across the United States as part of a project commissioned by The New Yorker.
But, while his mission is now virtuous, his world leaders and celebrity s are legends; He told stories using the camera, often raising provocative or eclectic questions – this was his superpower.
For Platon, going to the NFT was reasonable. “Photographers, artists often invent and explore new technologies. We like to go into new space and experiment, ”he says.
He has now enjoyed his work in documenting human rights by working on projects with the United Nations, he has established his own foundation, The People’s Portfolio, which widens the voices of the underprivileged. Important people are not afraid of him – he is not easily afraid. He quotes Martin Luther King, Jr. as saying “Beware of the illusion of domination.” Funds raised from this recent NFT drop go directly to this foundation.
Platon treats everyone equally. It doesn’t matter if they are human rights defenders, activists, former political prisoners, or heads of state.
“They are all human beings. Be beautiful. Be curious, ”he says.
“My job is to be a cultural instigator. When I watched NFTs, I realized that it was a way for me, as an artist, to gain control over my work. To feel empowered – artists have a long history of losing control over their creative production through history. With NFT, I could see that we were cutting out middlemen – we artists were going straight to collectors. I understand that.
“I also realized that with NFTs, I wanted to bring back to this new, exciting technology of storytelling. It’s more than technology; It is an opportunity to talk about the big problems we are facing in society – human rights, climate change, poverty, women’s rights, social inclusion, racial equality.
“When I saw the rumors about the NFT, I wondered if I could snatch some of that excitement and pull it into important social issues.”
Platon’s first NFT was a portrait of Edward Snowden. He acknowledges that the ambiguities of the world go in mysterious ways. In April, Snowden raised এন 5.5 million for the NFT auction for the Freedom of the Press Foundation and হাজার 5,000 for his own foundation.
Go back to the beginning
Born in 1968, Platon attended St. Martin’s School of Art and the Royal College of Art. He started working in London, earning his stripes as a photographer. Soon, he was collecting portraits in his arrest style, which could be both authentic and dramatic, earning his name in British suffering.
He didn’t realize it, but John F. Kennedy Jr. was looking for a photographer to launch his new George magazine in New York. Kennedy photographed multiple portraits of Platon in the magazine and told his colleagues that he wanted the photographer, even without knowing his name at the stage. Kennedy only knew he wanted to shoot a photographer in a way that seemed real. He grew up in an inner circle, but wanted to present people – politicians and celebrities – as real people. So, Plato was found and invited to New York based on his work.
It was 1995. The magazine had a tagline “Not just politics in general” And there were no pictures. Plato says:
“John told me we were working on a secret new project. He wanted to humanize the most powerful people in the world. He gave me access, he said I should always be respectful but he wanted me to create real photography.
1 When Kennedy was tragically assassinated in 1999, Plato was doing a cover story for him the same day. Platon landed in Hollywood while the FBI met him at the airport.
“I was rooted in the state then but I had to continue without my mentor,” he said.
It’s 2000. President Bill Clinton is in the White House. Platon was hired by Esquire Magazine to do an official shoot. According to Plato, this may be the only time to shoot a surviving president (in fact, he has fired six shots in his 300-year career).
The camera hangs from his hand like James Dean’s cigarette, he asks, “Will you show me love?”
Immediate concern within the White House team – the impeachment trial over Monica Lewinsky’s relationship ended late last year. A silence descends, everyone stares at Platon as an aide leans over, saying very quietly in Clinton’s ear, “That’s not right, Mr. President. We had enough love in this administration.” Instead, Clinton brushed him aside. And in his unique draw, he says, “Shut up, shut up, I know what he wants.”
The result is the famous crutch shot with Clinton, hands on knees, legs akimbo, and charisma and energy uplift. People said that later the tie was an arrow pointing towards the seat of power.
Putin in the Beatles
Contact Russian President Vladimir Putin in 200 Vlad. He is from Time magazine “Personality of the year.” Platon is taking pictures. He thinks: What would you ask this strong man? So, he asked her about The Beatles. It turned out that Putin really liked the Beatles, and Paul McCartney was his favorite member of the Seminal Band. Look at the resulting portrait of Putin and watch him hum “Yesterday.” No. “Back to the USSR,” Plato laughs.
It’s not just the question – it’s a way of telling the story and relating to its subjects. Platon has a son named Jude and a dog named Sergeant. Pepper. Plato obviously likes the Beatles as well.
Lifelong photography has allowed Platon to make authentic taps and look inside the heads of his subjects. Sometimes these things are the most powerful people in the world, sometimes people whose power has been taken from them, and sometimes people who are simply ignored.
He has now ignored who he neglected. “It’s not that they don’t have voices, it’s just that people aren’t listening,” he says.
In all of Plato’s portraits, he is among them. With Putin, he came so close that he could feel Putin’s breathlessness from his hands as he held the camera inch from his mouth.
“All my photography is 50% subject and 50% me,” he says.
He is constantly refusing to take pictures and share them on social media.
“It’s not photography, there’s no connection. It’s just mechanical. We snatched our connection and Kovid made it clear.
Pussy Riot NFT
Putin famously hated the feminist punk band Pussy Riot and supported their imprisonment on the grounds that they threatened Russia’s moral foundations.
After his release from prison, Plato first met Nadya Tolokonnikova from the Passy Riot. Ten years ago, he took pictures of himself in his studio. They made noise about homemade masks made from garbage in his studio. He took pictures in his mask and no. As we speak, Doc quotes from his speech before being sentenced to two years in prison in a convicted colony.
She said: “Here we are not three women from the punk rock group who are on trial here. This is you, the Russian Federation. It is not for you to judge us. History to judge us all. And history will be the ultimate judge of whether our values are right or wrong.
He knew he wanted to combine this powerful speech with his Iris to celebrate his bravery in the NFT.
Plato took his iris and made a unique NFT with reading the statement of reunion with him. The auction lasted for seven days in September but, due to the uncertainties mentioned in this world, this NFT was not sold. This is not stopping Platon. He has many more iris and reasons to celebrate and he is planning multiple Iris NFT drops in the future.
Trouble with Harvey
There is a story at the root of this drop. Each iris tells a story. Each story asks a question.
The first drop included filmmaker Harvey Weinstein, earlier #MeToo movement.
“The portrait was themed ‘Bad Boy Hollywood’ at the time. Now we know him as the monster of the modern age.
“What if I take 90%, 95% of the pictures? It has reduced even more to the eye, to the spirit of the window, and even to the iris. So what can we see? Can we judge? ”
Which brings us to the title of the drop – “I love you, I hate you II.”
“The eyes are the most intimate part of the body; When we fall in love, we look deeply into our partner’s eyes, “Platon said.
“If I snatch everything except the iris – can we love, can we hate? And if all our irises can’t be separated, who can judge?”