There are 3 important things to keep in mind after investing near Miss

You are probably familiar with the rush of relief when you are able to avoid crises. You may have hit the brakes just in time to avoid a car accident. Or you grab the old vase that you cut into pieces in time so that it doesn’t fall into a thousand pieces. Life is full of near misses. These also happen in the world of investing – and when they do, investors sometimes react surprisingly. Read on to find out why it’s important to keep things in perspective after missing out – and how financial advice can help.

This infographic explains why the market needs to be better prepared for future dips by keeping your financial plans in view after market volatility.

Content inspired by the insights of Vanguard Senior Behavioral Scientist Annie Wilson, Ph.D. Annie received a PhD in Consumer Behavior from Harvard Business School and now works with the Vanguards Center for Analytics and Insight.

Vanguard offers financial advice that can help you stay on track to meet your investment goals.

Start with a personal advisor – or if you’re ready for an online tool, Vanguard Digital Advisor3 Here. The next time your portfolio sinks into the market, you can say with confidence that it was always part of your plan.

* According to Vanguard’s research on how America invests in 2020, Consulted households have a stricter range of equity holdings, exhibit less extreme allocations and, therefore, a more disciplined approach to investing. This observation is the result of Vanguard’s decision to allocate portfolios as an advisor.


Robin Dillon-Merrill, Katherine H. Tinsley and Matthew A. Cronin. 2012. Management science 58 (9): 1596-1613.

Robin Dillon-Merrill and Katherine H. 2005. “‘Wow! It was close’: how close Miss Events decides under the next risk of bias.” Academy of Management Proceedings 1: B1 – B6. Briarcliff Manor, NY 10510: Academy of Management.


Counseling services are provided by Vanguard Advisors, Inc., a registered investment advisor, or Vanguard National Trust Company, a federally chartered, limited purpose trust company.

The services of Vanguard Digital Advisors are provided by Vanguard Advisors, Inc. (“VAI”), a federally registered investment advisor. VAI is an affiliate of The Vanguard Group, Inc. (“VGI”), and Vanguard Marketing Corporation (“VMC”). Neither VAI, Digital Advisor, VGI, or VMC guarantee protection from profit or loss.

All investments are at risk, including the potential loss of money you invest.

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