FINANCE

The MacBook Pro is expected to get the Apple chip


MacBook Air with 2020 M1 chip

Todd Hasselton | CNBC

Apple is holding a launch event on Monday to announce new products like the newly designed MacBook Pro.

Apple has the opportunity to run endless speeds on its Macs ahead of the holiday shopping season, especially as it is expected to announce more computers running on its own chips instead of Intel’s processors.

Recent computers that run on the company’s powerful M1 processor have “fueled” the Mac’s growth, Apple CEO Tim Cook said in June. In the three quarters that ended in June 2021, Apple sold ২ 26 billion worth of Macs, about%% more than the বিক্রি 1.5.59 billion sold in the same period last year. “In fact, the last three quarters for Mac were his three best quarters,” Cook said in June.

Before the epidemic, which sold new computers, many consumers and analysts worried that Apple was neglecting the Mac in favor of new, fast-growing businesses like its Apple Watch and iPhone. But Mac computers remain essential for Apple. Apple’s Excode software allows you to develop iPhone apps on the Mac, for example, and the Mac is a bigger business than the iPad.

Last month, Apple announced and subsequently released new iPhones, iPads and Apple watches, leaving Apple’s Mac line as the remaining major product line that hasn’t been updated this fall. The larger 16-inch MacBook Pro, Apple’s latest laptop, hasn’t been updated since 2019 and currently uses an Intel processor instead of the new Apple chip.

Here’s what to expect on Monday.

A complete transformation

If Apple announces a new MacBook laptop on Monday, it will be the culmination of a two-year transition to completely overhaul the entire Mac lineup.

Since 2001, Apple has been replacing Intel processors inside the Mac with its own processor, called the M1, which provides longer battery life and allows Apple to integrate its hardware and software more tightly. Apple’s chips enable new features while providing enough power to run on-demand applications.

So far, Apple has released four different Macs using its new chip: the MacBook Air, the Mac Mini, the 13-inch MacBook Pro, and the 24-inch iMac redesigned.

Apple will probably emphasize the benefits of its own chip, as it has done during the last several Mac launch events. Expect a new name for the M1 chip as Apple significantly improves performance. It could be M1X or M2, depending on how Apple wants to market processor improvements.

According to Bloomberg, Apple is developing a new design for its own end-to-end MacBook process that has its own chips and new ports, including the location of an HDMI cable and a magnetic charger to connect the laptop to the monitor. Larger-screen iMacs and Mac Mini desktops have more power, the report said.

On Monday, Apple may also provide a release date for the latest version of the MacOS software for MacOS Monterey, which was announced in June but has not yet been officially released.

More ports

Touch bar on the 2020 13-inch MacBook Pro

Todd Hasselton | CNBC

Apple’s Mac growth has also been driven by changes that the company has made to address some long-standing consumer issues with certain products.

Since the end of late 2011 and the second fiscal quarter of 2020, Apple has reported 10 quarterly or negative annual growth in its Mac business. Growth has started in 2020.

In 2015, Apple introduced a slim keyboard design for its laptops, often called the “Butterfly Keyboard”. In the coming years, the slim keyboard will become the standard in Apple’s laptop line.

But the keyboard was plagued by reports that it was unreliable, and that piece or dust could “stick” some keys and fail to register or type certain characters twice. Apple has an ongoing service program that fixes faulty butterfly keyboards made from 2015 to 2019 for free. It is facing a class-action lawsuit to determine if the keyboards are defective.

During this time, the biggest new feature addition to Apple’s laptops was the touch bar, a strip of touchscreen that replaced the function keys. However, many users find it frustrating and less useful than regular keys. Software developers have never rushed to create software for the touchscreen, and Apple’s latest M1 MacBook Air doesn’t have it.

At the same time, Apple has significantly reduced the number of ports on its laptops, streamlining them to a few USB-C connectors. Users have complained that laptops need adapters to connect things like rats and external monitors, often called dongles, which sometimes use connections to older USBs. The dongles that Apple made were expensive, often costing more than 20 20 per adapter. The company temporarily lowered the price of the adapter in 2016 after complaints from users.

That could change on Monday. Apple’s new MacBook Pro design may include an SD card port for photographers to connect the laptop to an external monitor or TV, and a newer version of its MagSafe magnetic charger, which solves many of the complaints of professional users, according to Bloomberg. Apple’s 2017 MacBook Air was the last laptop to charge MagSafe, although customers liked it.

Apple has been reversing some of the Mac design decisions over the past decade. The M1 MacBook Air and 13-inch MacBook Pro now have a more traditional thematic keyboard with deep keys. Both computers have received positive reviews. Laptops still use the USB-C port for charging, but Apple’s new iMac desktop, rebuilt for the first time since 2015, has a new type of magnetic power adapter.

PC for sale

Apple iMac M1 2021

Todd Hasselton | CNBC

Apple’s Mac business has seen a worldwide increase in PC sales during the Covid-1 pandemic epidemic as schools, businesses and individuals buy new laptops and desktops to go to school or work from home.

Earlier this year, PC sales (including Windows) had the highest growth of the year in 20 years, according to research firm Gartner. PC sales rose 55% in the first quarter, according to research firm IDC. Analysts covering the PC industry and component makers said at the time that they were optimistic that there had been a lasting change in PC sales trends.

But epidemic-related PCs can be shut down. In the third quarter, usually during the boom due to back-to-school sales, the U.S. PC market contracted for the first time since the first trimester of the epidemic, according to market researcher IDC.

According to IDC, Apple’s computer shipments increased 10% in the third quarter, but the epidemic trend that picked up all manufacturers seems to have declined significantly. Before the epidemic, PC was one of the slowest growing technology markets in the last decade with several years of flat growth.

Apple hopes that shiny new Macs can achieve that trend.



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