A shopper leaves a Target store in New York on August 15, 2021.
Scott Malin | CNBC
Affirm shares rose 15% on Wednesday after retail chain Target began offering online payer installment loan services to its customers for purchases over 100 100.
Target said in a blog post that it is partnering with Apharm and small rival Sejal as consumers prepare for the holiday shopping season.
“We know our guests want easy and affordable payment options that work within their family budget,” Jemma Kubat, president of Target’s financial and retail services, said in the post.
Buy Now, Pay Later (BNPL) services, which are installment loans that often come without any interest, have grown in popularity as retailers respond to consumer demand for easy ways to pay without consumer interest. BNPL suppliers usually add a checkout button to a retailer’s website and then take a cut from the merchant on each transaction.
RBC Capital Markets estimates that a BNPL alternative increases the retail conversion rate from 20% to 30% and raises the average ticket size between 30% and 50%.
Epharm went public at $ 49 a share in January and its stock price has risen 150% to 12 127.80 since Wednesday. The company’s market cap has risen to about 35 billion.
An Epharm spokesman confirmed the Target deal and told CNBC in an email that a recent survey conducted by the company found that 69% of Americans “are interested in using pay-overtime solutions this holiday season.”
Affirm’s most notable announcement came in late August, when the company said Amazon was offering its service for purchases of সাইটে 50 or more on the site. Epharm shares rose 47% as the first third-party provider of Amazon installment loans.
Earlier in August, Epharm partnered with Apple to pay for the iPhone, iPad and Mac.
The BNFL market is moving well beyond the farm. Square agreed to buy the Australian aftermarket in August for $ 29 billion, the biggest technology deal of the year. And in June, Swedish fintech company Clarna raised নে 46 billion in valuations after partnering with Messi in late 2020.
Target said in his post that customers can apply with Affirm to get started. Then, after filling out a cart on Target’s website, a buyer can decide to pay with the affirm and make a monthly payment.
“You don’t pay more than you agree to at checkout because the affirm doesn’t charge any late or hidden fees,” Target said.
Clock: The CEO of Epharm said Fintech has a long way to go