In August, prominent Dutch football club PSV Bitcoin Exchange announced a partnership with Anycoin Direct, which became the club’s official partner for the next two seasons. The exchange sponsorship deal is paid in full on Bitcoin, the first of the major European football clubs and PSV recently confirmed Bitcoin Magazine That BTC is still on the club’s balance sheet.
“The prospects and future of the cryptocurrency world are very promising,” said Frances Janssen, PSV’s commercial director at the time of signing the sponsorship agreement. “As a club in the heart of the Brainport region, we are always innovating and the cryptocurrency fits well into this picture.”
Jansen created the necessary bitcoin wallet shortly after signing the contract to receive the money sovereignly received at BTC. The club has been self-protecting all bitcoins it has received through sponsorship since August, with no plans to sell it.
Jansen said, “Any Coin has granted us their sponsoring rights through certain standard bitcoins.” Bitcoin Magazine 22 September.
PSV’s pioneering move in the European Union (EU) was recent To share In terms of success in the Netherlands ’most prominent marketing and insights event, MIE meets the club’s primary objective of raising bitcoin awareness in the EU.
“Growing up in this area, PSV has always been very close to me,” said Lennart Wlemings, COO of Eniken in August. “As a technology company from the Brainport area, we are thrilled to be working with PSV. Paying Bitcoin is the next step in adopting cryptocurrency in the EU.”
PSV’s pioneering move could persuade other clubs to accept Bitcoin, largely because of game theory. As BTC continues to gain purchasing power against the euro, clubs without bitcoin exposure will suffer. This will probably appear in the transfer window when PSV can protect good players due to the BTC of its player value.
Eindhoven Football Club PSV is a 108-year-old club from Eindhoven in the Netherlands, which plays in the top tier league in Dutch football, Eredivisie, which it has won 24 times. In addition to the national trophy, the club won the UEFA Cup in 1978 and the European Cup in 1987-88.