FINANCE

Netflix started reporting viewers for its biggest hits


Netflix will begin regularly reporting viewership numbers for its top programs and movies, a major shift in strategy for the streaming company that has carefully guarded its data over the past decade.

The agency said it would report weekly how many hours people spent watching its top 10 TV shows and movies for both English and non-English titles, including Netflix Original and third-party licensed content.

In the first release of viewership numbers on Tuesday, Netflix said its subscribers spent 149 million hours watching last week. Red notice, An action film starring Gal Gadot, has made it one of the most popular pieces of English language content on the platform.

Among television, the most-watched English-language show was its third season Narcos: MexicoDrawing for 50m hour viewing. Squid game The most popular non-English language television show to rank for 43m hours in the week ending November 14.

“The nonsense. BS Cherry Picked. Unchecked. We’ve gotten a lot of feedback about our metrics over the years,” said Pablo Perez de Rosso, vice president of content strategy. “It’s Netflix, the creators we work with and our This is an important step for members. “

Ever since Netflix jumped into the main content House of cards In 2013, The company has kept secret the popularity of any given program. The company does not run ads, so there is no need to report ratings to attract brands such as broadcast and television networks only.

Previously, Netflix reported how many subscribers watched the first two minutes of a program. Traditional television ratings, usually given by Nielsen, measure the number of viewers during the average minute of a show.

Box office sales and Nielsen Television ratings – the traditional measure of success in Hollywood – do not apply to Netflix, making it difficult to determine what is meant by success in streaming. Often, even the actors and producers involved do not know how popular their movie was, causing frustration in the entertainment industry.

John Landgraf, chief executive of FX, a pay-TV channel owned by Disney, criticized Netflix’s privacy practices in 2019. “When you take hundreds of at-bat, you’re going to get some singles, some doubles and even occasional home runs,” Landgraph said. “And ever failing to report a single strikeout reduces their accurate sense of batting average and misrepresents their hit scale.”

Netflix has moved to greater transparency, but the numbers it publishes are largely cherry-picked to boast of its biggest hits.

Although this will change under the new reporting system, Netflix will fall short of the transparency of traditional TV and film performance. Excluding frustrations, the company will only report data for its 10 most successful programs.

Netflix executives say that traditional metrics, such as ratings, are not relevant to the streaming business model. The company’s goal is to lure new customers and prevent them from canceling existing ones, not to monetize a separate program. “It’s hard to figure out how to measure success in streaming, and there’s no perfect metric,” said Perez de Rosso.

Streaming service colleagues such as Disney Plus and HBO Max have released even less viewership data than Netflix, which says it hired EY to audit its metrics.



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