After several partnerships this year, FTX Trading Limited announced on Thursday that the company has partnered with the Mercedes-AMG Petronas Formula One team. According to the FTX, the relationship will remain in “multiple race seasons” and the FTX logo will be “featured” by both the car and the driver.
FTX teamed up with Mercedes F1 for long-term partnerships for several race seasons
Well-known car brands and world-famous race teams have entered the blockchain and cryptocurrency space in large numbers this year. Whether through advertising crypto platforms or NFT, popular brands and racing teams want to enter the blockchain industry.
In late August, the Ferruccio Lamborghini Museum launched the NFT, Porsche plunged into the non-fungible token industry, and the motor team McLaren landed on the NFT grounds. NASCAR operators are playing the game of crypto advertising and have also been asked to pay in their digital currency.
On Thursday, FTX revealed that it is collaborating with the Mercedes-AMG Petronas Formula One team and that the partnership aims to be long-term. Although we know that the FTX logo will be displayed by both the Mercedes F1 driver and the car, other types of FTX branding will be unveiled during the upcoming Russian Grand Prix. The Mercedes F1 in the Russian Grand Prix Formula One will be held on Sunday, September 2nd.
FTX chief executive and founder Sam Bankman-Fried said he was delighted to partner with FTX Formula One world champion and current team point leader Mercedes-AMG Petronas. A statement sent to Bitcoin.com News. Bankman-Fried added:
Led by Toto, the entire Mercedes-AMG Petronas Formula One team has focused on excellence and they have taken advantage of innovation to help seven-time constructors become champions. We look forward to challenging Lewis Hamilton to his potential eighth Formula One World Drivers Championship title for the rest of the 2021 season.
The knee-deep, crypto exchange logo will be displayed on the FTX sports fleet of Mercedes-Benz trucks, F1 team in the garage
FTX has taken a number of steps in 2021 and has recently raised 900 900 million in rounds of Series B financing. The firm is on its knees in the sports industry and recently launched a commercial with Super Bowl star Tom Brady and super model Gisele Bundchen.
MLB’s official cryptocurrency exchange also became a long-term deal with FTX professional baseball clothing. In addition to the logo that the Mercedes-AMG Petronas team will play, the FTX logo will appear on the team’s fleet of Mercedes-Benz trucks.
“Members of the FTX Mercedes-AMG Petronas Formula One team will also have access,” the announcement explains. “Including driver Lewis Hamilton and Voltaire Botas to further expand the reach of the FTX brand in the global fan base of the FTX brand Formula One through marketing initiatives.”
The company says Mercedes F1 and FTX will also launch other initiatives in the future that could include an NFT collection, FTX pay integration and other concepts.
What do you think of the FTX partnership with the Mercedes F1? Let us know what you think about this in the comments section below.
Image credit: Shutterstock, Pixabay, Wiki Commons, Mercedes F1, FTX Exchange Logo,
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