FASHION

Let’s talk about body diversity in the Zara Fruit Campaign


I knew what was on the shopping site page, or what the average customer saw: tall, slender woman.

When Zara’s biennial Fruit Studio Collection hit my inbox on October 14th, I was shocked to see powerful and passionate black-and-white photos taken by the famous photographer Steven Michel. Clothes also want me to dress up for autumn (but when does the Zara campaign encourage me to shop?). A fast-paced fashion brand that is committed to working towards sustainability, you would expect Spain-based retail giant and its parent company Inditex যা the world’s largest apparel supplier, BTW এছাড়াও also taking steps towards diversity and inclusion. So, I kept scrolling. But I didn’t really have to. While I was delighted to see Curvy models Precious Lee and Yumi Nu swollen and wrapped in a delicious looking plaid tweed coat, respectively, I knew what was on the shopping site page, or what the average customer saw: a tall, slender woman.

Precious Lee and Yumi Anu have done incredible work. Lee has recently walked the runways of Lanvin, Balmain and Versace in Europe, where histor historically lacks inclusion of size compared to New York. And nuclear models for big names like Jacques Sports illustrated. Both women were the only plus size models on the September cover Enjoy, Refers to a diverse group of faces in art. I love that these same two were chosen for strong personalities Enjoy And for Zara, but then I hope both of these brands reach more people with curves outside of their covers and campaigns – like on the pages of magazines or on retail sites.

Photo source: zara.com

When it comes to Zara, that representation is limited. Save for her recent Halloween collection, the sections you scroll through mostly represent long, slender women’s clothing – body type European fashion is generally known for promotion. The men’s clothing category is similar, as reflected in the same studio campaign, although it was shot separately by David Sims. (Why we even have to divide the line by gender is beyond me.)

Corrosion is an example of a very popular retailer with billions of brand value. It is visited by millions of people every day by an age demo that starts at the age of 18. This is a time when for most of us a lot of self-awareness is revealed and we are struggling with our identities. What we wear acts as a huge factor in the process, so we’ll be happy to see a wide range of different types of models – with different body types, backgrounds and abilities – illustrated in the fabrics we buy. And I know you don’t have to say that the average women’s US size is 14-18, because you’ve heard it before.

If you are not a consumer of luxury, and Enjoy Where you don’t do your shopping, it’s great that Precious Lee and Yumi Nu are now also featured on Zara’s more accessible website, but representation should be the norm, not the exception. And I think we all know that there are more than two curvy models that can come out of a strong corrosion campaign, not mind the clothes we browse and imagine for hours on end through Jama.com. There are as many eyes as there are Those The leaves, after all, as its cover Enjoy.





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