Kylie Jenner announced her second pregnancy to 142 million people via IGTV – by the way, this is about 100 million more views than the inauguration of our 46th President Joe Biden – and now, her next step? Turn on a baby line, of course.
Enter Kylie Baby; Jenner’s new seven-piece baby care collection ranges from shampoos and conditioners to bath towels and travel items, available exclusively on Kyliebaby.com on September 28th.
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“It was my dream to create safe and effective products as gifts for my kids,” says Mogul of ELLE.com. “As a new mom, I was curious and aware of the products that would work best for my daughter’s hair and skin. That’s how I came up with the idea of launching a baby line with a clean formula that was gentle enough and would work for all skin and hair types without compromising on quality.
Baby girl Stormy worked as the official tester of the new line and the three-year-old taste maker chose the favorite. Jenner shared that Miss Stormy is a big fan of Webster Bubbles and likes bubble bath products on the new line. Bubble Bath is a gentle blend of coconut-based aloe leaves, green tea, avocado oil and chamomile. It’s sulfate-free, so it’s safe for the most sensitive baby skin and won’t irritate your baby’s eyes.
All new Kylie Baby products are also made with safe and gentle formulas. Kylie Baby products are all vegan, pediatric specialist-tested, fragrance-free, cruelty-free, gluten-free and hypoallergenic. By the time Stormy was born, Jenner was creating her Kylie skin line and began researching the ingredients for baby skin care. Three years later, she developed exactly what she wanted for her kids and now wants to share it with the world by launching these new baby products.
For Jenner, motherhood has completely changed her. “Motherhood really feels like something I’ve always wanted to do,” Jenner explains. “This is the best part of the last few years to see everything in Stormy for the first time.”
She also gave some advice for expecting to be uncles: “Be polite to yourself. Motherhood is such a balanced job, and I only try to take one day at a time!
You can preview the entire collection above and shop for everything tomorrow at Kyliebaby.com. Also, visit Jenner on YouTube to explain each product in the new collection.
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