Like many Americans, Kathy Salmanson was frustrated last year when she couldn’t find toilet paper at her local supermarket or anywhere else. The 5-year-old Georgia resident recalled, “I didn’t find anything on Amazon either.”
But frustration led to relief when Salmannson’s son bought him a bidet, which significantly reduced his reliance on toilet paper. Moreover, Salmanson discovered that he actually chose to use a bidet – in his case, Tushi, a model from a company that is one of the new entrants to the market. “It really makes you clean,” he said.
Salman’s story is a simple one. In the early days of the epidemic, when supply-chain problems and panic led to a shortage of toilet paper, the demand for bidet companies skyrocketed, several reports at least tenfold.
Now, more than a year later, these agencies are saying that sales have dropped a certain amount from that peak, but still much higher than before the epidemic. And with the new wave of the toilet-paper crisis, sales are growing even more, some agencies say. Last month, Costco COST,
Announced that it would have to make the head of the family rations again.
Moreover, bidet companies say the lack of toilet-paper might lead to a more permanent ribbon revolution, with Americans finally adopting a bathroom fixture that is prevalent in parts of Europe and Asia.
In short, the bidet boom is no longer a by-product of the epidemic, says Mickey Agarwal. “It’s absolutely a culture-changing thing,” he said.
The U.S. market remains a key location for targeting bidet manufacturers as there is much more room for sales growth over the past 18 months. Brandel president Steven Shearer, the company that makes bidets and other products, found that at least 85% of U.S. homes lack bidets, according to an internal study. Others in the industry keep the percentage even higher.
Bidet’s obvious appeal is the cleanliness that Salmanson customers like. The manufacturers say that once consumers agree to try the bidet, there is almost nothing to return to the toilet paper (except to use it as a last step in the next drying process after the bidet).
“When we get a customer, it’s a customer for life,” Scheer said.
Product innovation has made bidets more attractive and affordable. If you think of bidding strictly on freestanding, wash basin-style, models sitting next to the toilet, you’re decades behind. Although such models still exist, nowadays manufacturers are talking about the amount of add-on bidets গ gizmos that go over the toilet seat or replace the seat and perform the same cleansing function. In their simplest form, they can run below $ 100, although the more imaginative electronic version, with some heating elements for your answer, can easily exceed $ 500.
Those who have a big budget can buy a completely fraudulent toilet with a built-in bidet. These models, which are especially popular in Japan, can cost up to 10,000 10,000, according to James Lin, an executive at BidetKing.com, a retailer that makes bidets with its own alpha brand.
Even before the epidemic, perhaps another issue for bidet sales was environmental concerns. By preventing reliance on toilet paper, bidets effectively promote a more sustainable lifestyle – which does not require cutting down numerous trees to create bathroom tissue, bidet manufacturers claim. The issue of toilet paper has also been raised by environmental activists অথবা or to quote the title of a blog post from the National Resource Protection Council (NRDC): “Toilet paper is driving the climate crisis with every flush.”
The key to the bidet boom, say manufacturers and retailers, is marketing the product with honesty and humor. In other words, there is no hidden behind – the suspected motive – a bidet key.
To that end, another relatively new bidet company, Omigo, has a ridiculous video featuring a crocodile dandy-style character who said the bidet was “perfect for taking good care of your lower back.”
Thomas Lotreciano, one of the founders of the company, said such an approach is simply normal.
“Poop is naturally funny,” he said. “You have to joke about washing your ass.”