Reuters. File photo: The Huawei logo appears during the Munich Auto Show, IAA Mobility 2021, Munich, Germany, September 8, 2021. REUTERS / Wolfgang Rattay
SHANGHAI (Reuters) – Honor, a Chinese smartphone brand from Huawei Technologies Co Ltd, saw its latest quarter become the country’s third-largest brand in the quarter, according to research firm Counterpoint Research, which tracks hardware.
The rapid rise of the brand came after seeing Huawei’s sales tank following a ban imposed by the United States that prevented it from supplying chips.
According to Counterpoint, Honor sold 96% more phones in the last quarter of September than in the same period a year ago, occupying 15% of the Chinese market.
It is now followed by Vivo and Oppo, with 23% and 20% market share, respectively.
Honor originated as a sub-brand of Huawei specializing in low-resource and mid-range devices. This year, Huawei said it sold the division to a consortium of buyers, including the South Boomtown government in Shenzhen.
The company has increased advertising and marketing in China. In August, it unveiled its Magic 3 high-end phone line, which sold for 7,999 yuan ($ 1,250).
Overall sales of smartphones for the quarter fell 9% on the ear, as demand was weak in the continuously prolonged upgrade cycle.
Xiaomi (OTC 🙂 Corp shipments gained 15% to gain 14% market share, placing it in fourth place. Apple Inc (NASDAQ 🙂 lags slightly behind with 13% market share.
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