FASHION

Hanifa made her debut on the runway in Washington DC


Anifa Mwuemba, founder and designer of the contemporary women’s clothing line Hanifa, continues to raise the bar in the fashion industry and create her own lanes. On Tuesday evening in the designer’s hometown of Washington DC, more than 400 guests gathered at the National Portrait Gallery to experience the debut of his fall ’21 collection titled “Dream” at the brand’s first-person-personal runway show. Many of the guests present were from DC and surrounding areas. Other notable guests in attendance include Pierre Moss Karbi Jean-Raymond’s founder and designer, Antoine Gregory, the founder of the Black Fashion Fair, and Edwin Thompson, the founder and designer behind Theophilio.

The venue was filled with bright colors and intricate designs as many appearances featured more than 30 looks, including footwear, in anticipation of Mvuemba’s largest collection to date, wearing the brand’s signature look. At the sound of magenta lights and a string orchestra, guests proceeded to their seats, serenading the crowd with songs by Beyonc,, Rihanna, Drake and Frank Ocean. The show began with a video montage narrated by Mvuemba, showing behind-the-scenes footage of the brand’s past designs, press clips and model casting calls from runway shows. “I’ve always wanted my influence in fashion to go beyond clothes,” Mwuemba said while reflecting the brand’s vision. The montage gives a glimpse of Hanifa’s past, present and future. At the end of the video, the first model of the night was mesmerized on the runway wearing a dark blue PVC trench coat paired with joe boots in the bone, followed by a variety of models with different body, skin tones and hair textures. From a sleek red power suit complete with a waist-stitching belt to a backless sweater and high-split skirt to a final figure-hugging, floor-length denim dress, each piece immediately caught the eye and told a different story.

The Fall ’21 Runway Show debut took place on a memorable day for the designer, as November 16 marked both the brand’s 10-year anniversary and its 31st birthday. The highly anticipated event comes a year and a half after the brand’s virtual debut for the Pink Label Congo collection, inspired by the Congolese designer’s birthplace. In 2020, Mvuemba’s plans to showcase her collection at New York Fashion Week were thwarted by an epidemic. In an effort to sustain its business and spread awareness about the state of the mineral site in Central Africa, Mvuemba has decided to go ahead with the release of a virtual collection, via Instagram Live. The Maryland-based designer incorporates his love of technology for displaying every look using 3D rendering of the invisible model silhouette. The show has seemed a bit unfocused in recent episodes, however;

Since its launch in 2011, Hanifa has been an ecommerce-only brand that strictly follows through social media marketing and newsletters. Hanifa’s bold designs have been worn by celebrities such as Tracy Ellis Ross, Zendaya, Lizo, Sarah Jessica Parker and Bella Hadid, as well as appearing on screen in HBO’s hit series Insecure On Natasha Rothwell. Hanifa’s decade-long journey is an indication that through relativity and continuous innovation, there really is no limit to how far this brand can go.

The collection will be available exclusively on Hanifa.co from Friday, November 19th at prices ranging from $ 300 to $ 1,500 and extending from XXS to 3XL.

Up front, take a look at the new collection in all its glory.





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