Facebook is moving towards tout image rather than apologizing for rogue content: report

Facebook CEO Mark Zuckerberg last month approved a new internal effort to protect the tech giant’s reputation in users’ news feeds, which would be a dramatic change in policy amid criticism of spreading misinformation on social media.

The New York Times first reported Tuesday that Zuckerberg signed on to an effort called Project Amplify in August. The plan included a proposal to feature positive stories about Facebook in users’ feeds, the most popular section of the site, including posts written by Facebook itself. Citing people familiar with the project, the publication said some top executives at the company were shocked by the idea.

The Times Amplify has since been tested in three U.S. cities, the Times added. Joe Osborne, a spokesman for the company, told the newspaper that any positive posts were a “test for an information unit” and “clearly marked as coming from Facebook”, linking them to another company’s corporate liability program.

Later Osborne Said on Twitter There has been a “zero change” in the way Facebook’s news feeds are ranked.

But the project is a departure from Facebook’s past efforts to simply apologize for problems caused by misinformation and hate speech. Zuckerberg himself became the universal face of such efforts, apologizing for the Russian influence campaign on the site during the 2011 Russian election and promising to increase transparency.

Tech news site The Information first reported in May that Zuckerberg wanted to restructure himself from Crisis Manager to Tech Innovator and spent 2021 explaining his losses instead of highlighting Facebook’s progress.

Nevertheless, the company has faced criticism, especially during the Kovid-1 pandemic epidemic, forcing executives to launch Project Amplify.

The Times story follows a series of bombing reports in The Wall Street Journal last week that based on internal documents, Facebook downplayed Instagram’s negative impact on young girls and did not take drastic action despite misinformation about the Covid-1 vaccine. Its platform.

Facebook has strongly objected to the feature, saying the journal has published a “lopside view” of its policy.

“It affects the intentions and hard work of thousands of researchers, policy experts and engineers on Facebook who strive to improve the quality of our products and realize their wider (positive and negative) impact,” said Nick Clegg, vice president of global affairs, in a blog post this weekend. Wrote.

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