FASHION

Charlie XXX talks about new music and the Pandora Jewelry Collection


A true pop star rearrangement master. Intense self-protection is required to be able to ride the hyper-trend ride and change the cultural mood. Charlie XXX is thus a wise man of pop, always in tune with himself and acting unexpectedly, as he puts it: “It’s much more interesting to me to act contrary to what people expect from me, or the same thing. And again.” Stay light on and uniquely Charlie which sets him apart, and it comes down to his editing for the Pandora ME relaunch.

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Pandora ‘s ME collection champion jewelry that is uniquely created with personal freedom and choice, unlimited possibilities and combinations You, Through and through. Chain bracelets and necklaces can be easily layered and adorable attractions widen any look. Optimal engraving links are also optimally available for you. The collection adapts to the simplicity and mood of the wearer and the unique personality. Charlie’s Laser Focus Focus on creating the best pop music builds him as a true person, which Pandora improves with respect and collaboration. This unique combination between Charlie XXX and Pandora features the singer’s new song snippet, “Sweet” and visual visuals for the campaign, Pandora’s recent Collective and other artists. When he started releasing new music after his collected records How I feel now, Charlie XCX to talk to ELLE.com about jewelry, pop music, and what might happen in the future.

You always feel like layer jewelry when performing on stage. Would you do the same thing when you were sitting at home chilling?

Kind of. I’m really a fan of layering jewelry and I always wear two necklaces: maybe five, maybe two. I’m more skeptical with it, which is why I think I really like the Pandora ME collection, because there are plenty of options for how you can wear jewelry: you can level it up and it looks really good together. You can customize it, it has a gloss in it that I really like … and you can add charms, or take them away. I can go to a show from everyday life and customize the jewelry according to my mood, which is what I really like about the collection.

Charlie XXX Pandora

Courtesy of Pandora

You recently started working with stylist Chris Horan. How are you creating looks with her? Do you plan to go in a new style direction?

Chris and I clicked immediately. I think he was a fan of my music, and I was a fan of his work, so it was a match made in heaven. I wanted to explore something a little more advanced. I’m a messy girl; I like to party and go out and have fun. Sometimes I have to control it a bit with my style because it can be a bit busy, but that’s who I am and it’s my choice. Chris can improve that part of me and show me more flashy things that I like. But, basically, I think the reason we work well together is because I am a person and I have my own feelings. She doesn’t treat me like someone’s cookie-cutter version to dress up, and who I really am is important স্ব self-expression and uniqueness. It covers all my work, be it my music, my partnership with Pandora, or my relationship with my friends. This is true of your own and unique and distinctive.

Your music video for “Good People” marks a new era. How did you come up with it?

I think I wanted to completely transform myself into the most pop version of who I am, which is very much inside me. Also, I always have this desire to do the complete opposite. Previous album, How I feel now, There were a lot more low-fi fans the way I made it through quarantine with the fans, connecting with them and being very open … it’s the complete opposite of my new music and how I feel about it. [The music has] Too much has been made behind closed doors; This is the opposite of DIY feeling How I feel now, And I think it’s just because I jumped hard. I find it much more interesting to act contrary to what people expect from me, or do the same thing over and over again. In the video itself, there is an attraction to my funeral and I always thought that a funeral video would be really accurate. Also, for me, at this point, I feel a little dead inside, so I think a funeral provides the perfect atmosphere. I feel dead inside, but alive. It’s a combo of both. I wanted to work with Hannah Lux Davis, because I knew she would bring out the pop monster inside me. It was a match made in heaven or hell, I think. Everything clicked, and I felt more than myself on that music video set, so I loved it.

Charlie XCX Pandora Collaboration

Courtesy of Pandora

Now that you have announced that hyper pop is dead, where will you see pop music in the next five years?

I think pop music is constantly evolving and evolving and blending more and more in a good way by the inclusion of other genres and the influence of other genres. So it’s really hard to say. Pop music, to me, is always driven by personality, so I think the personalities of artists will really determine which way pop music goes. I think more than ever, personality is key to creating brilliant artistry. It always has been, but I think now more than ever, musicians are the brand, which is amazing to me, because I just want to shop. The future of pop depends on who is making it, what they have to say and what they want to use. But really, it can go anywhere, which is extremely exciting. I think after the epidemic, everyone is wanting some dance music. Hopefully I can provide a few of them.

“Good people” are already on a heavy rotation among my friends. Is there someone you haven’t already collaborated with that you want to team up with?

I think Pink Panthers and I will do a really good song together. I think he’s a really smart and interesting artist. I think his music is really, really good. Even if we don’t cooperate, I’m a fan and I really like what I’m doing, so I’m excited to see what happens next for him.

Charlie XXX Pandora

Courtesy of Pandora

What’s next for you?

The first is the launch of the Pandora ME campaign, which will bring a song I did to promote. This will be another short snippet of music. And then the music, I think … it’s just high octane pop; This is exactly what you want from the best pop star of all time. How would I describe the word or the future: dangerous, restless, sexy, empowering.

Partnering with Pandora is something that a true pop star would do.

Yes. Pandora Pop, 100 percent.

It’s very “pop” jewelry, isn’t it?

Yes. And they are not really afraid of who they are, which is the most important thing.

This interview has been lightly edited and concentrated for clarity.

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