Fashion has a symbiotic relationship with photography; You just can’t live without the other. But for Chanel, it goes deeper. “Fashion is about clothes, models and photographers,” Virgin Wired, the channel’s creative director, said in a 2022 spring-summer press note. “Carl Lagerfeld himself took pictures of the channel campaign. Today, I invite photographers. I like the way they view the channel. It supports and inspires me.” Wired urged Inez and Binud to run a campaign with the channel’s SS22 runway debut. It features five films starring Jenny, Lily-Rose Depp, Alma Zodorowski, Rebecca Diane and Kuanna Chasinghorse-Pots in the same pose holding the camera close to their faces.
“It’s a magical object and a sexy gesture, which evokes a lot of memories. I loved the sound of flash bulbs on the show in the eighties when the models were on the elevated runway. I wanted to recover that emotion. ”
That emotion is the main driving force of the collection. Presented at the Grand Palace Ephemer, each piece has been created for channel enthusiasts who roam the resale market, redesigned today by the deft hands of Weird. The show began with a chain bath belt with a simple bathing suit, scheduled for 1987 vacationers on the Amalfi coast. Or 2022. Breaking the monochromatic warmth, the show splits into nicely patchwork denim and crochet, then explodes into the technical tweed belonging to John Hughes ’prep hero. Panchi Accessories runs the ’80s theme home, from heart-shaped bags to neon acrylic costume jewelry. Closing the collection was a symphony of butterfly silk that we guessed was already stuck in the vintage archive for sleep, “ready to reappear twenty years later when the s0s come back. Again.
The collection itself does not offer cerebral intensities for which fashion has a reputation, but the channel has always worked best. Wired offers the release of a light heart in such a timeless, yet foolish, timeless decade of time0. We can’t always take fashion seriously if life is serious enough. Sometimes we crave for clothes that are easily digested and create instant pain for shopping. The whole runway is a mental shopping list, and we collectively write it with enthusiasm.
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