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Can the Bundesliga ever be competitive again?


Florian Wirtz
Pictures: Getty Images

I start a lot of it with the sentence, “I knew better.” Whether it is tuned or not Monday night raw, Or believe Carolina Hurricane, or something else, you’re saying that sentence enough and it’s become clear that, no, I don’t really know well. I’m just a spooky gibblet.

So again on Sunday morning, when I was out watching Bayer Leverkusen vs Bayern Munich. It was early in the Bundesliga season, early enough that one or two teams could at least be touring around Munich because they hadn’t had time to separate yet. Leverkusen was probably the most exciting teenager in football, having scored four goals and six assists in just seven league matches (and just five starts). It was in Leverkusen, they were both tied up on the standings and it seemed like we could actually play a big game in Germany. Even a first shot across the bow of the powerful Munich indicates that in the end they could be threatened.

Munich was ahead 0-0 before you had time to take out the beer the night before.

So Munich’s lead is just one point above Borussia Dortmund at the moment, and we can grab the leaking flotation device of “Stranger Things Can Happen”, we know how it will run. Munich will win their tenth consecutive Bundesliga title.

Munich fans will quickly point out that Juventus have won nine Serie A matches directly with them, so this kind of monopoly is not exclusive for Bavaria. At least Juve finished last season and in Italy they are already 10 points away from this term.

More worrying of Munich’s nine consecutive titles, only one was close, less than 10 points behind in second place. Not only are they winning, they are winning in a canter.

Yes, it is Bayern Munich, and they have always been the Bundesliga Big Bad and no system will stop them from consistently circling the title. But it’s getting stupid. And if we sit in the hope that this particular team will go out of dominance, the age of Joshua Kimich, Alfonso Davis, Leroy Sane, Diot Upmecano, Serge Ganabri will probably overcome it and certainly buy enough time to play the club again. The younger generation. That was always the way.

So how did it get this way?

The answer, as always, seems to be at least partly based on how TV money is distributed. From the previous season to this season, Bundesliga TV is only a quarter of the money It was evenly distributed among 18 teams across all leagues. Fifty percent of this was based on the performance of the previous five years, which was clearly dominated by Munich. Compare that to the Premier League, Where the TV is half the money Their distribution is evenly distributed from domestic contracts, and all international TV money until last year (and American happens after this season). The Bundesliga has almost no international TV contract for the Premier League. In the pre-epidemic season, the league brought in a total $ 300 million shortfall from international rights. The Premier League is pulling in আন্তর্জাতিক 1 billion a season from international contracts.

With so much income depending on how well you are doing, Munich has an advantage. And it’s on top of them, and Dortmund, the only two teams in Germany that earn the annual Champions League revenue that only they get. It’s not a revenue stream that can tap the rest of the league, obviously.

Most of the sports world has fallen in love with the German-owned “50 + 1” model, and on their shores it has long been, keeping everyone out of competition with Munich. Bayern’s perfect size, their global reach, their marketing in every region of the world, something that doesn’t match any other club in Germany. All the revenue streams that are not league-wide, such as merchandising and tickets and whatever else, Munich simply dwarfs their competition. And they probably always will. Without evenings without TV money, there will always be this huge gap.

Of course there is also the fact that Munich has always been the only big club in the country so the talent-funnel only goes to one place. In Spain, if a player makes a serious noise in Villarreal or Real Betis, there are two destinations, which (in normal, self-destructive times) keep the balance between Barcelona and Real Madrid. In England, there are three or four. Same for Italy, although Inter’s financial problems could keep them out.

But in Germany, no star will play for Munich, he will. A large part of this monster team was collected from other Bundesliga teams, with Dortmund being their main rival. Lewandowski, Kimmich, Upamecano, Neuer, Goretzka, Süle, and Gnabry were all stripped of the Bundesliga club. The league originally served as a farm arrangement for Munich, as they could pay wages that no one else could pay because of their size. It has always been this way, and combined with Munich’s unparalleled ability to buy key players from abroad, it is an irresistible mountain for anyone else in the league.

The Bundesliga will never get rid of its 50 + 1 rule, and it really shouldn’t. It has lowered ticket prices for everyone and given fans a real voice and telling how things run. And it prevents a club from acquiring something like Newcastle from unpleasant or outright evil people. It’s not a bad thing, but it’s a way to flatten a club as far as Munich.

It is another thing to reconsider how TV contracts are distributed, although the league has to really increase their value in order to calculate it, and the Bundesliga can never match the favor of the Premier League. And it won’t just be Munich against making TV the equivalent of money, because Dortmund or Leipzig could also give it a sneak peek.

Maybe that’s how he wants it.



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