On Tuesday, fast-food restaurant chain Burger King announced that the company has launched a non-fungible token (NFT) campaign called the “Keep It Real Mails” initiative. The campaign is in collaboration with NFT Marketplace Suite and will feature celebrities like Nellie, Anita and LILHUDDY.
Six million food boxes including Burger King NFT
The NFT Marketplace Suite on Tuesday unveiled a partnership with fast food giant Burger King. Burger King has entered the NFT arena and the new campaign is quite different from other NFT concepts. The Burger King “Keep It Real Mails” initiative will link QR codes to six million food boxes. Scanning the QR code will unlock the digital collectibles, and Burger King’s announcement states that “collecting these can unlock bonus NFT.”
The campaign will feature three celebrities, including American social media personality Lilhooddy, Brazilian singer Anita and American papyrus, singer-songwriter and entrepreneur Nellie. Unlockable bonuses include some interesting utilities such as being able to make a phone call with campaign celebrities.
The announcement explains, “Guests can choose from three Keep It Real food boxes made by Nellie, Anita and LILHUDDY, which are available at participating US Burger King restaurants, when supplies run out.” “When guests scan an artist’s original food box QR code, they are awarded three variations in one of three collectible NFT game pieces. Guests complete the artist set when they collect the same variation of each collectible NFT game part. The notification added:
Once a set is complete, guests will be programmed to receive a reward-based NFT, which offers 3D BK digital collectibles, hopper sandwiches for one year, autographed swags, and even a call with one of the artists.
Burger King is one of the many well-known brand names that has entered the non-fungible token (NFT) industry and cryptocurrency products in general. Brands like Oscar Meyer, Sneakers, Milky Way, Ax Body Spray, Arizona Iced Tea and many more have plunged their feet into blockchain conversations and experimenting with different ideas.
What do you think of Burger King’s NFT campaign? Let us know what you think about this in the comments section below.
Image credit: Shutterstock, Pixabay, WikiCommons, Burger King, Sweet,
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