TECHNOLOGY

Bring fist barriers and nasal swabs ch technology conference is back


Its return The technical conferences started with a whisper, not a push. It was the first day of the Code Conference, and Cara Switzer – one of the leading voices in technology criticism – lost its voice. He welcomed attendees after the coveted break at Marge Simpson Raspberry.

Since the Swiss 200 Conference (when it was called All Things Digital), it has been hosting annual conferences of code conferences, technology and media moguls. Facebook COO Sheryl Sandberg, Snapchat founder Evan Spiegel, YouTube CEO Susan Uzziki and other industry leaders volunteered to interview Swiss notorious tech-no-prisoners. Covid put the code on hold, but with every other technology conference. A year later, it was one of the first technology conferences to be reunited entirely in person, a potential bell for the future of such events.

Not that everything was business as usual. In Beverly Hilton, Beverly Hills, California, where the conference took place, everyone had the validity of the vaccine card. Participants were then examined for a lateral flow covid, which involved an uncomfortable nasal swab. (Swisser may have had laryngitis, but attendees were reassured that no one had covid.) Everyone had to wear a mask indoors. Simple back-clapping and handshaking were replaced by awkward nodes and fist bumps, people reconnecting with strangers again. In the hotel ballroom, where Swiss interviewers Elon Musk, Mark Benioff and Satya Nadella were interviewed, people kept their distance by leaving empty chairs between them.

If it’s worth it personally again, he seemed happy to pay a lot of money. (There’s nothing to say about the actual ticket price, which is about হাজার 10,000. Reporters like me attend for free.) For the Silicon Valley crowd, people were unusually well-dressed for blazers and business casuals. During the sessions, conference attendees sampled gourmet pastries and ready-to-order smoothies. The menu had an “antivirus” mix with ginger and beets. Strangers start conversations during lunch, table sharing and business card exchange. A tech executive told me he didn’t come to hear the interview but for that, Milon: It was a long, lonely year to meet on screen.

A lot has changed in the last one year about the world, and it has come to the forefront of what will or will not “return to normal”. The conferences, which created a 15 15 billion market before the epidemic, seemed to be something that could disappear or diminish, that could be undone by virtual change. But the Code-Guards seemed committed to keeping things like the Poker Games in the hotel room hours after the conference. The only difference was attendance: the conference reduced the site’s capacity to 60,000 this year, down from 100 in 2019, but 600 more people joined the livestream for the first $ 125 virtual ticket in the code.

Conference speakers guessed where the world could go from here. (Ari Emanuel: We must go back to the movie theater; Mark Benioff: We must not go back to the office; Elon Musk: We must go to Mars.) A year after the massive rise in technology companies Need to be broken. His two most popular guests were Gary Gensler, chairman of the U.S. Securities and Exchange Commission, and Margaret Vesteger, former European commissioner for competition. There was even a coffee mug in the conference swag bag that said “Woo and Khan and Canter” – a reference to members of the Biden administration’s no-confidence group.



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