Apple has asked a U.S. court to suspend an order to open its App Store on a rival payment platform, saying that if it is approved, it will maintain its iron firmness on payment in the app for at least 12 to 18 months.
The iPhone maker told federal court on Friday that the “rapid implementation” of the ban would upset the balance of caution between developers and consumers. . . And it will do irreparable damage to both Apple and consumers. “
Last month, the judge overseen the Apple vs. Epic trial Fortnite Guardian Epic Games has filed a lawsuit against Apple for illegal management – in nine cases in favor of the technology giant. Epic hints that it will appeal on Judgment Day, when Apple called it “a great victory.”
But Apple lost to Judge Evan Gonzalez Rogers, saying it was “competitively opposed” to preventing developers from showing customers “buttons, external links or other calls for action” that dictated to customers to purchase without in-app.
Although the ban relates to one in 10 counts, compliance with Apple’s order will reflect the biggest change in how developers can benefit from their app since the launch of the App Store in 2008, as it will give them the ability to “bypass Apple tax”. “” And take money directly from consumers.
This order was supposed to be effective from December. Apple estimated that it would be 12-18 months.
Earlier this week the revenue platform Paddle announced the first competing platform for in-app purchases, which is set to go live if the ban goes into effect. Paddle chief executive Christian Owens said Wednesday that the developers were “flying blind” in Apple’s absence, commenting on how it would comply with the order.
The issue of reading Paddle’s order is much broader than Apple’s, but it is still revealing.
The original ban, if enforced, ordered Apple to approve links to “external” payment options, meaning customers would likely be directed to a website. It doesn’t specifically call for what Paddle wants to implement: third-party “in-app purchases” for Apple so that there is no friction and deprive Apple of its cut.
Paddle wants to charge 5-10 percent fee, vs. Apple 15-30 percent fee. According to Sensor Tower, this difference will have big consequences for both Apple and the developer considering the total sales volume of the Apple Store.
Apple argued that the suspension would not harm Epic, as the game maker “no longer has an active developer account and no more apps in the App Store”.
Rather than a stay order, Apple argued that the ban went “beyond the court’s jurisdiction”, adding that the ruling that it interfered with developers’ ability to communicate with customers was incorrect.
The court is scheduled to sit next month.