Martinez has never organized a social media campaign and does not consider himself social media conscious. But after winning the ARG $ 100,000 grant, he managed the Focus Group, coordinated an advisory group of cancer organizations, formed a team of co-investigators, and partnered with ARG communications experts. “The young women have made it very clear that they don’t want to say what they need to do,” Martinez said of the focus groups. “Drink less for your breasts” seemed like a helpful tip. “
Plans for a social media campaign began just as the epidemic forced a national shutdown. As the epidemic has increased, so has alcohol consumption, especially among women. A survey by the Rand Corporation found that women who defined four or more drinks in a few hours had a 41 percent increase in heavy drinking days. (A baseline survey of 1,540 adults conducted in the spring of 2019 was compared with their responses during the follow-up in the spring of 2020.)
But backtracking on alcohol consumption is not easy. While the United States found a destructive ban period from 1920 to 1933, opposition to alcohol is not popular. When Shrima Rasnagam, chief scientist at Breast Cancer Prevention Partners in San Francisco, talks about the environmental causes of breast cancer, her audience gets mad – unless she mentions alcohol. “People like to drink and they don’t like to hear it,” she says. The amount that he told them is important: “At least, drink less.”
It’s a message she conveys with care, not giving women a reason to blame themselves for breast cancer, and “Why me?” The incidence of breast cancer cannot be tied to alcohol alone, as many factors, including genetics and environmental exposure, contribute to the disease, he explained in a YouTube video linked to the Breast Cancer Prevention Partner website. But Rasnagam notes that the risk is increasing – and alcohol is one that women can reduce. Drinking less, over time or in a day, means less exposure to acetaldehyde and potentially less effect on estrogen. “It has been shown that the less you drink, the lower your risk,” he says. (Breast Cancer Prevention Partners are a low-drinking counselor to promote your breasts.)
David Jernigan, an alcohol policy expert at Boston University, said it was a subtle message but in its own way, a social media campaign for a brave man who has been working in the field for 35 years. “What Priscilla is doing in California is groundbreaking,” he says.
Jernigan claims that harm from alcohol যার which has to do with drunk driving and violence-guarantees a large-scale response similar to the anti-tobacco effort. He mentioned that, in Estonia, a campaign “Let’s drink less than half!” In fact, per capita spending has dropped by 28 percent. (Estonia’s alcohol policy included a ban on advertising, further enforcement of the law of influence under driving, higher taxes, and a focus on treatment.)
The World Health Organization is also developing a global action plan; The current draft aims to reduce per capita spending by 20 percent by 2030 (including 2010 levels of use as a baseline). It calls on countries to develop and implement “high-impact policy options”, such as high alcohol taxes, advertising bans and awareness of health risks.
Gernigan called the effort a good move that doesn’t go far enough. He advocated for the development of an international treaty on alcohol, such as the “Framework Convention on Tobacco Control,” as the first negotiations through the World Health Organization. It has signed 168 countries that have pledged to ban tobacco advertising, raise taxes on cigarettes and take steps to prevent young people from smoking.