Gucci is celebrating an epic milestone this year: 100 years of being one of the world’s leading fashion labels. Founded in 1921 as a leather goods company specializing in luggage and handbags for elite Italian travelers, Gucci has undergone numerous revisions over the years বিশেষ especially in the 80s, when it became a brand to reach musicians, especially American rappers. Dapper Dan of Harlem famously pirated Gucci that decade, triggered the craze for streetwear for the Gigi logo and made it clearly synonymous with cool street style. Alessandro Michelle, creative director who inspired Gucci’s unique ability to stay relevant and create Gucci 100 collections at the forefront of pop culture, writes that honors the brand’s place in cultural conquest.
“Centuries, for me, represent an opportunity to testify to Gucci’s eternal vitality that year after year, is reborn; It renews itself, re-establishes an unusual relationship with contemporaries as a boy, forever young, observing the world with a strong vision, ”Michelle told ELLE.com exclusively. “I acknowledged the manifestation of his youth that, over a hundred years, popular culture in all its forms has hindered and transcended. After all, in music: the only medium, excluding fashion, new, today, now more responsive to the times of change and identification.
Utilizing the combined power of fashion and music, Michelle created the Gucci 100 to pay homage to two creative mediums. According to Musixmatch, a music database collaborating with House on the project, Gucci has featured less than 22,705 songs since its inception (yes, you read that right). Capitalizing on the rich lyrical history of the Michelle brand, the Gucci 100 logo features ready-to-wear, accessories and leather goods, as well as three phrases containing “Gucci” from three songs: “Music is mine Gucci seats recline” from “Eric B and Rakim’s R” (1988). The Cramps from “This One Dedicated to All You Gucci Bag Carriers Out That Is Called You Got Good Test” (1983), and, from my personal Amy Winehouse’s “Fuck Me Pumps” (200)), “And the Men Notice You with your Gucci bag crew “.
Michelle notes about her latest “hack”: “This is not a revisionist attempt to spread rumors of the past. If anything, a ‘reverse’ revisionism in the history of my house, a perforated note, a melody, a pause to sew together. Also the reason, if I I used to portray Gucci, for me it would be an eternal teenager, hanging out where music could be heard and played.
For Michelle, Gucci is a gesture, a moment of time that can be briefly described in a song, or a piece of clothing. The campaign video, shot by Joshua Woods, captures this unique power as well as the ability to transport music and clothing. For the important launch, Gucci will open pop-ups around the world where pieces from the Gucci 100 collection will be available for purchase. Gucci will also unveil a digital pop-up to mark the centenary. More than 100 years here.
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